Unthinkable with Jay Acunzo Brilliance in Plain Sight [Intuition Series #3]
Feb 13, 2017
"Brilliance in Plain Sight" is an episode of a podcast where Jay Acunzo interviews Joe Lazauskas, Cara Hogan, and Chris Heivly. They discuss topics such as content marketing, creativity, journalism, craft, children, dogs, entrepreneurship, Mapquest, TechStars, startup incubators, and media. The episode explores the significance of crafting great content, finding inspiration in everyday things, evaluating ideas, approaching tasks with fun and playfulness, aligning brand values with the audience, and finding inspiration beyond competitors.
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Creativity Myth in Content Marketing
- Content marketers often idolize creativity but this leads to overcomplication and uninspired work.
- True creating relies on simplicity and intuition, not pretending creativity is mythical.
Reader Q&A Mailbag Success
- Joe Lazauskas created a reader Q&A style mailbag inspired by Bill Simmons' sports column.
- This simple, audience-driven approach generated hundreds of questions and genuine engagement.
Act and Experiment Like a Child
- Act quickly on ideas instead of freezing amid fear and endless analysis.
- Think like a 10-year-old, focusing on short-term fun and experimentation.