Unthinkable with Jay Acunzo
Brilliance in Plain Sight [Intuition Series #3]
Feb 13, 2017
"Brilliance in Plain Sight" is an episode of a podcast where Jay Acunzo interviews Joe Lazauskas, Cara Hogan, and Chris Heivly. They discuss topics such as content marketing, creativity, journalism, craft, children, dogs, entrepreneurship, Mapquest, TechStars, startup incubators, and media. The episode explores the significance of crafting great content, finding inspiration in everyday things, evaluating ideas, approaching tasks with fun and playfulness, aligning brand values with the audience, and finding inspiration beyond competitors.
10:58
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Quick takeaways
- Successful content creation involves focusing on the audience rather than just being creative.
- Content creators should find inspiration in everyday experiences and personal passions.
Deep dives
Importance of focusing on audience and not promotional craft
Content marketers often put creativity on a pedestal, seeking inspiration from various sources. However, too much focus on the creative aspect can lead to uninspired content. Instead, successful content creation involves crafting content that is focused on the audience, rather than promotional in nature. By using their own intuition and disregarding best practices, content creators can aspire to create exceptional content that resonates with the audience.
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