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Short Read: Jony Ive's Introduction in "Designed by Apple in California" | Episode #177
Jan 29, 2024
Jony Ive, Apple's chief design officer, discusses the release of 'Designed by Apple in California', their motivation to create products for humanity, collaboration in design, the strive for simplicity, and the dedication to Steve Jobs. The book features their design process and over 450 images of Apple's finished products.
10:40
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Quick takeaways
- The Design by Apple in California book focuses on the objective representation of Apple's products and their physical nature, showcasing their design rather than the creative process.
- The introduction of the book serves as a dedication to Steve Jobs and recognizes his crucial role in the collaboration and effort behind Apple's product designs, reflecting the core motivation of making something great for humanity and contributing to culture.
Deep dives
The Design Book as a Representation of Apple's Work
The Design by Apple in California book serves as an objective representation of Apple's products and their physical nature, focusing on their design rather than the creative process. It features stunning photography and covers significant products that demonstrate learning or have sentimental value. The decision to exclude current work and future product designs was challenging, as the book seeks to define objects that appear effortless and communicate their purpose clearly. The book also highlights the importance of care in design, as it reflects the dedication and attention to detail of the team behind the products.
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