Cash Flow Connections - Real Estate Podcast cover image

Cash Flow Connections - Real Estate Podcast

Generating Six-Figure Checks Through LinkedIn - E926 - RMR

Sep 13, 2024
Kenny Johnson, an investor and strategist at East West Capital, shares his journey of transforming cold leads into investors using social media. He discusses the power of personal branding and consistency on platforms like LinkedIn and podcasts. Kenny reflects on his initial reluctance with social media and how networking has opened doors in real estate. He emphasizes the balance between his professional growth and being a dedicated father, illustrating how relationships play a crucial role in his approach to capital raising.
11:33

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • Building genuine connections through authentic storytelling on social media fosters trust and opens unexpected investment opportunities.
  • Consistency in marketing efforts on platforms like LinkedIn enhances visibility and engagement, crucial for converting potential investors.

Deep dives

Creating Connection Through Authenticity

Building genuine connections with potential investors is crucial in capital raising. By sharing personal stories and experiences through social media, individuals can offer insight into who they are, fostering trust and rapport. This approach leads to unexpected opportunities, such as reconnecting with old friends who may now be interested in investing. As one individual noted, showcasing real-life interactions can trigger significant conversations, indicating that authenticity in communication is key.

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