Generating Six-Figure Checks Through LinkedIn - E926 - RMR
Sep 13, 2024
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Kenny Johnson, an investor and strategist at East West Capital, shares his journey of transforming cold leads into investors using social media. He discusses the power of personal branding and consistency on platforms like LinkedIn and podcasts. Kenny reflects on his initial reluctance with social media and how networking has opened doors in real estate. He emphasizes the balance between his professional growth and being a dedicated father, illustrating how relationships play a crucial role in his approach to capital raising.
Building genuine connections through authentic storytelling on social media fosters trust and opens unexpected investment opportunities.
Consistency in marketing efforts on platforms like LinkedIn enhances visibility and engagement, crucial for converting potential investors.
Deep dives
Creating Connection Through Authenticity
Building genuine connections with potential investors is crucial in capital raising. By sharing personal stories and experiences through social media, individuals can offer insight into who they are, fostering trust and rapport. This approach leads to unexpected opportunities, such as reconnecting with old friends who may now be interested in investing. As one individual noted, showcasing real-life interactions can trigger significant conversations, indicating that authenticity in communication is key.
The Importance of Consistency in Marketing
Consistency in marketing efforts significantly impacts investor outreach and engagement. Engaging regularly on platforms like LinkedIn allows individuals to maintain visibility and relationships with potential investors, leading to fruitful opportunities. Regular posts and updates can prompt reactions from friends and acquaintances, converting them into interested capital partners. This approach reinforces the idea that visibility and persistence in outreach are essential for successful capital raising.
Strategic Growth and Lessons Learned
Navigating the real estate landscape requires adapting strategies and learning from experiences. Recognizing when to pivot, such as selling non-performing assets, can lead to better opportunities and financial growth. Additionally, entering new markets, like developing duplexes, exemplifies the pursuit of diverse investment avenues. Each experience and decision contributes to a trajectory of continuous improvement and understanding of the evolving real estate environment.
In today's episode of RaiseMasters Radio, Adam welcomes Kenny Johnson of East West Capital to discuss how he's successfully converting cold leads into investors through consistency on social media and podcasting.
Kenny shares key strategies that have helped him gain traction with investors, despite his initial hesitation with social media.
Tune in to hear about Kenny's wins, his evolving approach to raising capital, and how he's balancing it all while being a dedicated father.
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