

It’s All About the “Not Being Cute” Approach (on BiggerPockets) Pt. 1 - Aug '22 | Ep 498
16 snips Feb 11, 2023
In this engaging discussion, Alex shares insights on transitioning to six-figure earnings and the importance of understanding your customer profile. He critiques online millionaire gurus and emphasizes a ‘don’t be cute’ mentality for success. The conversation dives into effective hiring practices and the significance of building a strong, like-minded team. Additionally, Alex highlights the need for fundamental skills in scaling up a business and stresses that genuine productivity emerges from action, not mere rituals.
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Alex Hormozi's Career Path
- Alex Hormozi's career began in management consulting, then shifted to fitness.
- He opened multiple gyms, transitioned to licensing, and later built and sold software and supplement companies.
Don't Be Cute
- Focus on doing more instead of getting caught up in unproductive routines.
- Eliminate crutches like excessive preparation and focus on the actual work.
Fundamentals over Fancy
- Alex Hormozi recalls a mentor's advice: "Don't be cute."
- The mentor emphasized fundamentals over complicated strategies.