Freakonomics Radio 653. Does Horse Racing Have a Future?
63 snips
Nov 14, 2025 
Cormac Branwick, Senior Director at Keeneland, shares insights on the yearling auction process and how market demand impacts prices. Emily Plant, a marketing professor and thoroughbred researcher, discusses the risks and rewards of buying yearlings, highlighting data-driven breeding strategies. Mark Taylor, President of Taylor Made Farm, warns about the industry's reliance on record prices amid declining participation. Marshall Gramm, an economics professor and horse player, explores the impact of legalized gambling on horse racing, raising questions about the future of the sport.
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Selling A Homebred Filly For Big Money
- Ann Archer Hinkle described raising and selling yearlings she bred herself at Hinkle Farms.
- She celebrated selling Hip 144, a Not This Time filly, for $2 million which meaningfully supports farm costs.
What Buyers Actually Look For
- Buyers mainly assess athletic conformation, pedigree, and veterinary soundness.
- Physical athleticism often outweighs pedigree on the live-inspection decision.
Position Horses And Set Reserves Strategically
- Set reserves strategically; sellers often price reserves at two-thirds of perceived value.
- Use sale books to position horses where buyers with matching budgets will attend.
