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From CX 2025 to 2026: Consumer Insights and the Trends That Will Define the Year Ahead

Dec 24, 2025
Join Jeff Blair, Chief Growth Officer at Transcom, and Cortney Jonas Burnos, VP of Digital & AI Solutions at Transcom, as they dive into the future of customer experience. They discuss how the widening Experience Gap threatens brand loyalty and why orchestration between AI and human agents is crucial. The duo reveals that enhancing CX can drive revenue, loyalty, and operational excellence. They also explore the importance of strategic BPO partnerships and how AI needs to be integrated thoughtfully to truly benefit organizations.
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INSIGHT

Experience Gap Is Growing Fast

  • The "experience gap" is widening as expectations outpace delivery, especially in self-service.
  • Consumers want digital tools but abandon poor self-service, driving costs and hurting loyalty.
ADVICE

Prioritize People Over Pure Automation

  • Invest in people and orchestration between AI and humans instead of piling on automation.
  • Train agents, build cultural competency, and equip staff with real-time AI assist tools.
INSIGHT

CX As A Revenue Engine

  • CX is shifting from a cost center to a direct revenue lever as customers pay more for great experiences.
  • Improving resolution, speed, and interaction quality unlocks retention, cross-sell, and lifetime value.
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