Build a Better Agency Podcast EP 424:The key to winning over right-fit clients in any economy with Jason Swenk
Finding right-fit clients, especially in a slow economy, is always a frustrating task. For the past year or so, agency owners have been expressing more and more frustrations over finding and keeping good clients at the right price point.
In this episode, Jason Swenk shares some tips and tricks about what he sees agencies doing right when it comes to client acquisition that keeps them profitable even in the toughest economies. He shares the 3 main channels where agencies can find right-fit clients — hint: it’s got nothing to do with referrals — that position your agency as a must-have problem solver for prospects.
If you’re ready to find the perfect clients, get paid what you’re worth (or more), and make them feel like they can’t live without your services, this is your episode. You’ll learn some tangible tips for impressing clients and staying ahead of the curve to keep them interested.
A big thank you to our podcast’s presenting sponsor, White Label IQ. They’re an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here.
What You Will Learn in This Episode:- What the agencies who are getting new clients are doing right
- Getting clear on the types of clients you want to go after
- Why you shouldn’t rely on referrals as your main client go-getter
- Figuring out how to solve your clients’ problems innovatively
- The 3 main channels you should be resourcing to find right-fit clients
- Why podcasting is one of the greatest inbound sales channels
- Creating an attractive offer ladder without using retainers
- What does the agency of the future look like?
- 2 of the biggest challenges agencies need to anticipate for the future