Masters of Scale Rapid Response: Future-proofing Verizon, with CEO Hans Vestberg
May 16, 2020
Hans Vestberg, CEO of Verizon, shares insights on leading during the COVID-19 pandemic, showcasing his rapid transition of over 100,000 employees to remote work. He emphasizes the surge in digital communication and innovative initiatives like free bandwidth to meet customer needs. Vestberg discusses the importance of balancing crisis management with future goals, advocating for transparency and adaptability. He also tackles misconceptions about 5G technology and highlights its transformative potential, underlining corporate responsibility amid challenges.
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Verizon's COVID-19 Crisis Response
- Verizon's CEO, Hans Vestberg, details the company's crisis response to COVID-19, which differed significantly from responses to natural disasters.
- They split their executive team, with one group focusing on the immediate crisis and the other on long-term business goals.
Transparent Communication During Crisis
- Communicate transparently and frequently during a crisis.
- Host daily webcasts to update employees and stakeholders.
Disciplined Leadership in Crisis
- Maintaining fundamental beliefs and discipline helps navigate crises.
- Vestberg leveraged his time management and governance structure to lead through uncertainty.