[SAAS Series] Driving Local Business Growth: Inside GetintheLoop’s Success Story With Matt Crowell

Matt Crowell is the Founder and CEO of GetintheLoop, a mobile marketing SaaS platform designed to help businesses engage modern consumers and drive revenue. A former professional hockey player, Matt transitioned into the tech world with a vision to empower local businesses through effective digital tools. Under his leadership, GetintheLoop has grown into a top-rated iOS and Android app in Canada. He has led the company through various phases, including bootstrapping, partnerships, and franchising. Matt's entrepreneurial spirit and commitment to hard work have been instrumental in GetintheLoop's rise to prominence.

How can small businesses stay afloat in the rapidly shifting landscape of digital marketing? In a world where big brands dominate online advertising, is there a way for local shops to cut through the noise? What if there was a platform designed specifically for these underdogs to engage with modern consumers effectively?

Matt Crowell tackled these issues head-on by founding GetintheLoop, a mobile marketing SaaS platform that empowers small businesses to engage with modern consumers. Matt shares how he initially pitched his idea to golf courses, leveraging text message deals to attract customers during slow periods. This approach eventually evolved into a comprehensive platform, helping businesses by automating their marketing efforts, particularly through AI-driven social media strategies. By eliminating the need for businesses to manually engage in marketing, GetintheLoop allows them to maximize focus on growth and operations.

In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz welcomes Matt Crowell, Founder and CEO of GetintheLoop, to deep dive into the challenges and triumphs of transitioning from a niche market concept to a widely adopted SaaS platform. Matt shares how he built a robust franchise network, handled investor relations, and continuously innovated his product to meet the changing needs of small businesses. Through compelling stories like partnering with radio stations and empowering micro farms, this episode offers valuable insights into entrepreneurship, scalability, and the power of localized marketing.