The Glenn Beck Program Why People HATE the New Cracker Barrel Logo | Guests: Marcus Lemonis & Jack Hibbs | 8/21/25
Aug 21, 2025
Marcus Lemonis, Executive Chairman of Bed Bath & Beyond and TV personality, joins with Jack Hibbs, founding pastor of Calvary Chapel Chino Hills, to discuss current societal shifts. They dive into the controversy over Cracker Barrel's logo change and its mixed public reception, highlighting how branding impacts consumer loyalty. Lemonis shares insights on his decision against opening stores in California amid political tensions, while Hibbs warns parents about potential legislation that could threaten family rights in the state. A lively discourse on business and faith ensues.
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Don’t Weaponize Your Brand
- Companies that wade into cultural politics invite volatile, short-term consumer backlash that can hurt sales and stock value.
- Glenn argues businesses should know who they are, sell products, and avoid politicizing their brand to reduce risk.
Minimal Logos Fit Younger Tastes
- Rebranding minimalism reflects changing youth tastes that reject overt corporate logos and branding.
- Glenn links the trend to younger generations' distaste for visible corporate identity and nostalgia shifts.
Buying Back Bed Bath & Beyond
- Marcus Lemonis recounts acquiring Bed Bath & Beyond IP after bankruptcy and investing heavily to revive the brand.
- He says the company will serve California online but will not open physical stores there due to regulatory costs.
