You're The Voice | by Efrat Fenigson

Ep. 98: Max Kei - Banks Will Bow to Bitcoin

13 snips
Oct 2, 2025
Max Kei, a former private banker and founder of Debify, dives into the transformative power of Bitcoin in the financial sector. He argues that banks will adapt rather than crumble under Bitcoin’s influence, with Switzerland leading the way in integration. Max highlights the critical need for non-custodial finance post-FTX, advocating for security measures like three-of-four multisig configurations. He also sees stablecoins as a vital bridge to Bitcoin, especially in inflation-stricken areas, providing optionality and faster settlements.
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ANECDOTE

How Baltic Honey Badger Began

  • Max tells how Baltic Honey Badger began as a marketing stunt for Hodl Hodl and unexpectedly succeeded.
  • The first 2017 Riga event drew 300 attendees and high-profile speakers, kickstarting a Bitcoin conference wave.
ANECDOTE

Client's Instant Bitcoin Transfer

  • Max recounts a private-banking client sending $15,000 in Bitcoin to Brazil instantly, which sparked his crypto interest.
  • That moment convinced him Bitcoin was real fintech, not a scam, and changed his career path.
INSIGHT

Banks Will Adapt Not Die

  • Max argues banks won't be destroyed by Bitcoin but will adapt and become infrastructure providers.
  • He sees Debify as enabling banks to offer Bitcoin-native services while still using fiat rails.
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