Experienced LinkedIn growth expert Matt Barker shares his journey from 4,000 to 143,000 followers. Topics include best LinkedIn practices, earning the 'LinkedIn Top Voice Badge' in 5 days, and key strategies for growing followers on LinkedIn through engaging posts and networking.
Utilize call-to-actions and daily posting with hashtags to increase LinkedIn followers significantly.
Start posts with customer problems to connect with the target audience and provide valuable solutions.
Deep dives
Optimizing Call-to-Actions for LinkedIn Growth
Matt Barker explains how he increased his LinkedIn followers from 1,285 to 4,069 by strategically using call-to-actions in his posts. By urging readers to follow him, engage, and tag his profile, he saw a significant boost in followers. This method, coupled with consistent daily posting and including hashtags for visibility, contributed to Barker's substantial growth on the platform.
Addressing Customer Problems for Audience Engagement
Barker emphasizes the importance of starting posts with customer problems to attract followers needing solutions. By aligning content with solving audience issues, he positioned himself as a valuable resource. For example, framing posts around resolving specific problems like improving LinkedIn headlines helped Barker connect with his target audience effectively.
Strategic Audience Targeting and Engagement Tactics
Barker shares his shift from targeting marketing managers to B2B solopreneurs, enhancing his content relevance. Moreover, he engaged with his audience through actionable daily tips, successful headline structures, and templates for increased engagement. By fostering deeper relationships within his network and consistently providing valuable content, Barker cultivated a thriving LinkedIn presence and community.
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Analyzing a LinkedIn Growth Strategy from 800 to 143,000 Followers
Matt Barker, still following these LinkedIn best practices, now has 143,000 followers on LinkedIn. When he wrote that, he had 4,000. Clearly, he knew what he was talking about.