Nonprofit Nation with Julia Campbell Reconnecting With Your Mission’s Biggest Fans with Gustavo Zylberberg
What if your nonprofit’s most passionate supporters aren’t new donors or current volunteers, but the people who were part of your mission years ago?
In this episode of Nonprofit Nation, I talk with Gustavo Zylberberg, founder of Vitalcy, an AI-powered engagement platform built to help nonprofits reconnect with the former staff, members, and donors who still care deeply but may have fallen off the radar.
Gustavo shares his journey from physical therapy and finance to launching a tech platform focused on community, storytelling, and long-term connection. We explore why re-engaging your extended community can unlock surprising value - and how AI can help make that possible without adding extra work for your team.
🎧 In This Episode, We Discuss:
- Why your former members, staff, and donors might be your greatest untapped asset
- How Vitalcy uses AI to automate personalized re-engagement
- Lessons learned from working with camps, Hillels, and Boys & Girls Clubs
- Ethical considerations around using AI in nonprofit outreach
- What nonprofits can do today to start rebuilding relationships with their alumni community
- Why community isn’t just about who’s here now — it’s also about who helped get you here
💡 About Gustavo Zylberberg
Gustavo Zylberberg is a mission-driven entrepreneur with a background in both the nonprofit and business worlds. He’s the founder of Vitalcy, an AI-powered platform that helps organizations reconnect with former members, donors, and staff without adding extra work to their teams.
Earlier in his career, he led strategy and finance at a growing company, helping guide it through a period of meaningful growth and impact. He also holds a doctorate in physical therapy, and his work has consistently centered around community, storytelling, and building things that last.
Gustavo approaches every project with curiosity and a strong belief in learning from others. He’s grateful to be part of conversations that push important ideas forward.
🧰 Resources & Links:
- Learn more: vitalcy.com
- Connect with Gustavo on LinkedIn
- Email: gustavo@vitalcy.com
🪷🪷 This episode sponsored by Bloomerang! 🪷🪷
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