Marketing Operators

New Product Launch Strategy, Net New Reach on Meta, and Big Partnership Swings

Sep 30, 2025
The conversation kicks off with strategies for effectively teasing new product launches, highlighting the importance of early social proof and reviews. They dive into how an organic mention by Joe Rogan turned into a marketing win for Hollow. Tactics for boosting reach on Meta are explored, including fixing exclusions and mid-funnel testing. Exciting partnerships with brands like Jones Road and HexClad are discussed, focusing on treating them like portfolio investments rather than simple tests. Insights into influencer marketing further enhance the discussion.
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ADVICE

Tease Strategically, Not Constantly

  • Tease big launches proportionally to their revenue opportunity and avoid teasing every small drop.
  • Use short, focused teaser windows (e.g., five days) to build anticipation without cannibalizing sales.
ADVICE

Gamify Teasers To Drive Signups

  • Gamify teaser pages by revealing one product per day and require users to sign up to see each reveal.
  • Use the PDP visual to keep open loops and drive email/SMS signups ahead of launch.
ADVICE

Get Reviews Before Public Launch

  • Ship early units to passionate community members and ask them for reviews before public launch.
  • Use those day-one reviews to boost conversion and trust on the PDP.
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