Marketing Operators Creative Strategy and How AI Is Changing the Game for Growth Teams - with Reza Khadjavi, Motion CEO
Oct 21, 2025
Reza Khadjavi, the founder and CEO of Motion, dives into the transformative power of AI in marketing. He emphasizes the importance of hiring AI-fluent creative strategists and blending strategy with execution to create high-impact teams. Reza discusses Motion's innovative AI tagging system and the key categories for creative testing, alongside the need for brands to embrace creative diversity. He highlights how leaders should adapt to AI-driven automation while still remaining elite individual contributors for greater effectiveness.
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Founder Working From A Minimal Setup
- Reza recently moved to LA and is literally running Motion from a basic folding table and minimal setup.
- He uses that modest setup while emphasizing Motion's role in creative strategy and creative testing.
Hire A Trifecta Creative Strategist
- Hire a single elite creative strategist who combines AI fluency, creative vision, and data pattern recognition.
- Use that person to quarterback direction, then fill execution gaps based on their strengths.
Return Of The Elite IC Leader
- The best leaders will be elite individual contributors who also direct teams.
- AI lets those IC-leaders delay diminishing returns by gaining massive leverage through automation.