The Foundr Podcast with Nathan Chan 543: How She Made $50M Buying Boring Businesses | Codie Sanchez [VIDEO]
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Dec 20, 2024 
Codie Sanchez, founder of Contrarian Thinking, is a savvy entrepreneur owning over 25 cash-flowing businesses. In a fascinating conversation, she discusses her transition from journalism to investing and entrepreneurship. Codie reveals her strategy for acquiring 'boring businesses' and transforming them into cash cows. She emphasizes the significance of mindset in maintaining financial freedom and shares tips on identifying undervalued ventures. Listeners will gain insights into the importance of community engagement and innovative business approaches.
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Journalism to Finance
- Codie Sanchez's journalism career ended after covering femicide in Juarez, realizing the victims' lack of resources.
- This motivated her to pursue finance, aiming to empower others and equate money with freedom.
Boring Businesses
- Codie Sanchez prefers "boring businesses" due to lower competition compared to the internet's attention economy.
- She emphasizes the higher success rate of acquiring existing businesses over startups.
Buying Businesses
- Buy established, cash-flowing businesses, not struggling ones, for a safety net.
- Look for "average" businesses with existing product-market fit and diverse users.
