Business Daily India's $30bn festival
Feb 18, 2025
The Kumbh Mela draws 400 million attendees, becoming a $30 billion economic powerhouse. This 45-day festival transforms Uttar Pradesh into a vibrant hub of spirituality and commerce. Both big businesses and local vendors scramble to profit from the surge of visitors. Safety concerns loom due to past tragedies, but the state's investments promise infrastructural growth and marketing innovation. Exploring the economic benefits reveals not just immediate revenue but also potential long-term tourism opportunities for local entrepreneurs.
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Vendor's Journey
- Dharam Venkat travelled over 2,000 kilometers to sell seashells and jewelry at the Kumbh Mela.
- He even mortgaged his belongings to fund his stall, earning around $12 a day.
Strategic Location
- Vikas Pandey strategically placed his sweet corn stall near a popular meditating saint.
- This prime location earns him around $100 daily, exceeding his rent.
Young Entrepreneur
- Sonam Chautri, an 18-year-old girl, sells tea to pilgrims after their river dip, earning money for her education.
- She embraces digital payments and competition from male tea sellers.
