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2min chapter
India's $30bn festival
Business Daily
Economic Impact and Advertising Innovation at Mahakumbh Mela
This chapter examines the financial investments by the Uttar Pradesh government in the Mahakumbh Mela and its influence on the state's GDP. It highlights the infrastructure development and marketing strategies that support the massive influx of pilgrims and enhance the festival's economic vitality.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode