782 Pete Olander: Founder & CEO of Happie

On today’s episode, Kara welcomes Pete Olander, Founder and CEO of Happie — the wellness-focused cannabis brand redefining how we experience plant-based health and vitality.
Pete’s journey is anything but typical. After launching his career as a private banker at JP Morgan, he made the bold leap into cannabis—building Happie from the ground up into a vertically integrated wellness brand with CBD-infused beverages, premium flower, and kief-infused prerolls. Designed to support relaxation, clarity, and joy, Happie’s products are crafted with intention, rooted in organic farming, and built to meet the modern consumer’s demand for clean, trustworthy alternatives.
In this episode, Pete shares how he went from finance to full-on founder, what it takes to run a compliant cannabis business across multiple states, and why transparency, sustainability, and customer experience sit at the center of Happie’s mission. From market expansion to his Vitalism 3.0 philosophy, Pete’s story is a masterclass in conviction, credibility, and building something that truly works—from seed to shelf.

Are you interested in sponsoring and advertising on The Kara Goldin Show, which is now in the Top 1% of Entrepreneur podcasts in the world? Let me know by contacting me at karagoldin@gmail.com. You can also find me @‌KaraGoldin on all networks.

To learn more about Pete Olander and Happie:
https://www.drinkhappie.com
https://www.instagram.com/live_happie/ https://www.instagram.com/polander78/
https://www.linkedin.com/in/peter-olander-580a657/

Sponsored By:

BetterWild - up to 40% off your order at betterwild.com/KARAGOLDIN

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Check out our website to view this episode’s show notes: https://karagoldin.com/podcast/781