Chris Cooper's Best Books of 2021 for Gym Owners

If there's a business book out there, chances are Chris Cooper's read it. That's good news for you, because it means you don't have to guess which ones are worth your while.

Here are Chris Cooper's top reads — books that actually made a measurable difference in his business — from 2021, as well as which ones you can stand to skip.

Links:

Incite Tax
Driven Nutrition
Gym Owners United

Timeline:

1:49 – “$100M Offers: How to Make Offers So Good People Feel Stupid Saying No” by Alex Hormozi.

3:06 – “Essentialism: The Disciplined Pursuit of Less” by Greg McKeown. 

4:50 – “Steal the Show: From Speeches to Job Interviews to Deal-Closing Pitches, How to Guarantee a Standing Ovation for all the Performances in Your Life” by Michael Port.

6:24 – “Think Like a Monk: Train Your Mind for Peace and Purpose Every Day” by Jay Shetty.

7:40 – “The Dichotomy of Leadership: Balancing the Challenges of Extreme Ownership to Lead and Win” by Jocko Willink and Leif Babin.

10:01 – “Beyond Order: 12 More Rules for Life” by Jordan Peterson.

11:44 – “Who Not How: The Formula to Achieve Bigger Goals Through Accelerating Teamwork” by Dan Sullivan and Dr. Benjamin Hardy.

14:29 – “Get Different” by Mike Michalowicz.

16:13 – The books you can skip from 2021.