Odd Lots The Company That Wants To Bring Back Supersonic Jet Travel
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Jun 26, 2025 
Blake Scholl, Founder and CEO of Boom Supersonic, aims to revolutionize air travel by reviving supersonic jets. He shares insights on the lessons learned from the Concorde's legacy and how his company is addressing current challenges in aerospace. Discussions delve into the financial model for making supersonic travel viable, the innovative technology behind their engines, and the hurdles of regulatory approval. Scholl also contrasts the past with modern advancements, emphasizing potential growth for small startups amidst a stagnant industry.
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Concorde’s Failure was Central Planning
- The Concorde failed largely due to government-driven central planning rather than market viability.
- Small, market-focused supersonic jets could succeed where Concorde did not.
Ban Stifled Supersonic Innovation
- The US ban on supersonic flight over land froze innovation and market development.
- Supersonic flight should have started small and scaled like other technologies to achieve economic viability.
Start Supersonic With Business Class
- Target the premium business-class market first to build demand for supersonic travel.
- Use advanced technology to reduce fares to $5,000, making supersonic more accessible.