
The Game with Alex Hormozi The Business Game No One Tells You About. Hormozi Hotline. | Ep 966
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Nov 7, 2025 Dive into the secrets of scaling businesses! Discover core user acquisition strategies and the importance of retention. Learn innovative cash strategies for senior living and how architecture firms can boost revenue stability. Alex shares insights on managing apparel drops, leveraging AI in video editing, and optimizing sales operations. Plus, hear tips on securing patent readiness and finding locations for unique business ideas. Get ready for actionable advice and new perspectives!
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Enterprise Value Beats Only Chasing Cash
- Enterprise value matters because it builds tax-efficient, liquid net worth beyond cashflow.
- High enterprise value enables loans, credit lines, and capital raises that cashflow alone cannot provide.
Pick One Acquisition Channel And Lock Retention
- To grow an app, pick one customer acquisition channel: outreach, paid ads, content, or partnerships.
- Focus first on retention before scaling acquisition so CAC-to-LTV math works.
Validate Value By Selling It
- Define value by whether customers pay for it: ask them to buy to validate.
- Use the value equation: maximize dream outcome and minimize time, effort, sacrifice, and likelihood of failure.




