WBSP281: Grow Your Business by Understanding Salesforce's Capabilities, an Objective Panel Discussion and Weekly Digital Transformation News Stories

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What's an ERP and what's not an ERP will always be the classic debate in the ERP community. Surprisingly enough, even the largest of the largest companies missed their understanding of the secret sauce for Salesforce. They had always felt that CRM was just a module of ERP. And how much damage could a CRM company cause? Well, Salesforce is no longer just a threat. They have created a completely new category and expanded the market further than any ERP company would ever imagine. But what's next for them? Would they ever be able to replace the traditional ERP players in the departments other than CRM? Do they even want to or care to replace? If not, how are they going to grow? Can they keep creating a similar category as CRM? Well, Salesforce has been trying a lot of new things, including their expansion in the field service, e-commerce, and community category. But would these initiatives have the same impact and provide the same revenue growth as the CRM category?

In today's episode, we invited a panel of industry experts for a live discussion on LinkedIn to discuss major stories in the ERP and digital transformation space and an objective and independent review of Salesforce's capabilities. We covered several grounds, including the core focus of their product and acquisition strategy, what their potential plan could be to meet the ambitious aim of the next revenue milestone, and their competitors. Finally, we covered their exposure in each micro-verticals and where they are likely to be fit as a solution, and where they win the most.

For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs.rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.