Ariane Goldman is no stranger to taking risks. She climbed the corporate ladder for years before quitting to dive into fashion. She started HATCH, a company creating style solutions for pregnant women. And it’s now changing the conversation about maternity. But she founded the brand when no one was paying attention to the category. This week, she told us why she risked it to be the first mover in a new space.

In this episode, Ariane shares her philosophy of leading with “human first” during the COVID-19 pandemic (4:20), her advice for turning your side hustle into your main hustle (10:06), and what it was like to start a company with a newborn (18:15).

Stay tuned at the end of the episode for a spotlight on Soapply, a company on a mission to get soap in the hands of everyone who needs it right now. Every 8 oz. of Soapply is tied to a $1 donation that helps fund water, sanitation, and hygiene efforts around the globe.

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Ariane Goldman, founder and CEO of HATCH: “Fear and ambition together is incredibly powerful.”