Kids Media Club Podcast: Nic Hill from Sawhorse talks Roblox

In this episode of the Kids Media Club Podcast, Jo, Emily, and Andy are joined by Nic Hill, co-founder of digital creative agency Sawhorse. Nic is a specialist at creating fantastic experiences and games on Roblox and is the go-to person for big brands and studios when they want a promotional game for their product or movie that has impact on the platform.

They discuss:

* How the film industry is leveraging UGC platforms like Roblox to support box office as we’ve seen with KF Panda, Minions and Beetlejuice.

* Roblox and Sports – what is the opportunity for rights holders?

* The Roblox brand partnerships hub, will all companies have a 3D space in lieu of websites? How soon?

* What do brand owners or IP creators need to bear in mind when activating on Roblox