Prime Venture Partners Podcast How Humans + AI Will Reshape Startups & Enterprises? The Co-Intelligence Revolution with Prof. Venkat
In this episode of the Prime Venture Partners Podcast, host Jerome Manuel sits down with Prof. Venkat Ramaswamy, Professor of Marketing at the Ross School of Business, and a globally recognized thought leader on innovation and co-creation.
Prof. Venkat is the co-author of the seminal The Future of Competition with C.K. Prahalad and the new book, The Co-Intelligence Revolution.
In this conversation, they discuss:
- Why the next decade will be shaped by co-intelligence — humans + AI co-creating value
- How experience innovation is transforming industries across the world
- Real examples from Indian farmers to L’Oréal & Siemens
- What startups, founders, and enterprises must do to thrive in the AI era
💡 A must-watch episode for entrepreneurs, business leaders, and innovators building in the age of AI.
Episode timestamps
00:00 Introduction
01:03 The origins of co-creation with C.K. Prahalad
02:37 Humans vs AI - subjective experiences
04:24 Opportunities for entrepreneurs in co-intelligence
05:32 Jugalbandi case: WhatsApp assistant for farmers using AI + government services
17:36 L’Oréal’s AI in beauty
19:30 Porso example: AI transforming consumer beauty experiences
25:31 The Intelligent Enterprise: AI transforming how businesses operate
29:16 Siemens case: digital twins & industrial AI ecosystems
30:00 Enterprises and ecosystems
39:00 Risk-managed value - how enterprises evaluate startups
43:24 Power of prototyping for startups
45:00 AI’s role in startup speed & compressing time-to-value
📕 Learn more about Prof. Venkat’s book The Co-Intelligence Revolution: https://www.penguin.co.in/book/the-co-intelligence-revolution/
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