Matthias Loesche, Founder of E&M Consulting, specializes in performance marketing for coaches and consultants. He shares invaluable insights on overcoming challenges when a business partner departs and the advantages of focusing on affluent niches. Discover how sales psychology and even being 'boring' can attract ideal clients. Matthias emphasizes the necessity of manual lead generation for beginners, and highlights the correlation between audience psychology and effective marketing strategies. Tune in for actionable tips!
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Starting and Scaling E&M Consulting
Matthias Loesche started E&M Consulting with a business partner who was strong in sales while Matthias focused on marketing.
When his partner left, Matthias took over alone and successfully grew the business using his marketing skills and a key client connection.
volunteer_activism ADVICE
Handling Partner Departure
When a business partner leaves, assess and take over their responsibilities logically without emotional overwhelm.
Keep client fulfillment high and maintain revenue streams to stabilize the business.
insights INSIGHT
Niche Focus in Coaching
Personal development is too broad and intangible; focusing on one aspect like health, money, or relationships is far more effective.
Niche positioning on an affluent audience allows targeted marketing and higher margins for scalable coaching business.
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Matthias Loesche has served clients include large coaches and companies in the dating, nutrition, weight-loss, and also high-ticket B2B consulting. He harnesses his extensive knowledge on sales psychology to help companies generate more ideal clients on a consistent basis focusing primarily on creating effective Facebook and YouTube marketing campaigns.
In this episode he shares with us gold nuggets for everyone from beginners to seasoned veterans on:
👉 Dealing with losing a business partner
👉 The sweet spot of premium segment of a niche for an affluent audience
👉 Using sales psychology and hormone levels to attract more ideal clients
👉 How sometimes being boring can be a strength
👉 The importance of manual lead generations for beginners and much more!
This isn't one to miss, really make some time to listen in deep and take everything in 🎧
Timestamps:
00:41 Introduction
01:47 E&M Consulting's Origin Story
06:11 What to do when your business partner leaves
10:23 How to break into high ticket coaching
11:35 An example of too broad market vs targeted niche
12:21 The right way to approach coaching personal development
14:11 Focusing on an affluent audience has advantages
15:44 The extra mile with sales psychology & hormone levels
15:56 Start with basics, then implement sales psychology
17:05 Tap into hormone levels
19:55 When it's good to be boring
22:27 Scarcity & Urgency don't (always) work
23:59 Begin with manual lead generation
26:15 Marketing is hit or miss
27:18 Real underlying buying motives often ≠ overt motives
30:15 How to run larger scale ad campaigns
33:30 Know your audience AND your competitors
35:42 You provide more worth than you think
37:21 Money follows value
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