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Matthias Loesche has served clients include large coaches and companies in the dating, nutrition, weight-loss, and also high-ticket B2B consulting. He harnesses his extensive knowledge on sales psychology to help companies generate more ideal clients on a consistent basis focusing primarily on creating effective Facebook and YouTube marketing campaigns.
In this episode he shares with us gold nuggets for everyone from beginners to seasoned veterans on:
π Dealing with losing a business partner
π The sweet spot of premium segment of a niche for an affluent audience
π Using sales psychology and hormone levels to attract more ideal clients
π How sometimes being boring can be a strength
π The importance of manual lead generations for beginners and much more!
This isn't one to miss, really make some time to listen in deep and take everything in π§
Timestamps:
00:41 Introduction
01:47 E&M Consulting's Origin Story
06:11 What to do when your business partner leaves
10:23 How to break into high ticket coaching
11:35 An example of too broad market vs targeted niche
12:21 The right way to approach coaching personal development
14:11 Focusing on an affluent audience has advantages
15:44 The extra mile with sales psychology & hormone levels
15:56 Start with basics, then implement sales psychology
17:05 Tap into hormone levels
19:55 When it's good to be boring
22:27 Scarcity & Urgency don't (always) work
23:59 Begin with manual lead generation
26:15 Marketing is hit or miss
27:18 Real underlying buying motives often β overt motives
30:15 How to run larger scale ad campaigns
33:30 Know your audience AND your competitors
35:42 You provide more worth than you think
37:21 Money follows value
Matthias' profile: https://pensight.com/x/loesche_matthias
Sign up to Pensight for free today and get your own enhanced and customized link-in-bio with scheduling, payments, video calls, analytics and much more! https://bit.ly/pensightpod
Useful resources for your online business:
π How to launch your first digital product
π How to add a link to your TikTok bio
π How to launch a course for free
π How to market your coaching business
π Social media marketing strategy for coaches
