In this episode, we're joined by Wyatt Ewing, founder of Ice Barrel, to discuss the profound mental and physical benefits of cold therapy, how he built his business from the ground up, the power of instincts and self-awareness, and living a primal lifestyle. Wyatt began his cold therapy journey after hitting rock bottom from extreme stress and anxiety. Daily cold exposure initially through cold showers, then ice baths, transformed his life. This led him to create Ice Barrel in 2018, a unique and original designed upright barrel for cold water immersion, as well as instilling in him a passion to bring cold exposure to the masses.

From barely getting by selling tractors in Amish country to supply cash, to the origins of choosing his first headquarters in Ohio, Wyatt doesn’t gloss over the realities of building a business out of sheer passion. We cover his inspiring founder journey, techniques to optimize health through intuition over science, creating community around a brand, the importance of core values in hiring, supporting local economies and supply chains, and much more.

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