The GaryVee Audio Experience How to Operate and Scale a Business the Right Way
31 snips
Oct 1, 2025 
Henry Ward, Co-founder and CEO of Carta, shares insights on scaling businesses effectively. He discusses the importance of balancing operations with brand strategy for sustainable growth. Henry reveals how customer research shaped Carta's early success and explains the challenges of managing rapid sales. He emphasizes the necessity of feedback and trust within teams, plus the evolving role of a CEO as a company scales. The conversation also touches on shifting from employee payroll to ownership models, marking a new era in labor.
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From Paper Certificates To Cloud Equity
- Henry Ward founded Carta to dematerialize paper stock certificates and manage cap tables in the cloud.
- That shift unlocked fund admin, option management, liquidity and other new business lines.
Stopping Sales To Fix Delivery
- Carta's early milestones were tiny but meaningful: first $120 then $800, then sudden demand that broke onboarding.
- Henry froze sales for three months to focus on onboarding and protect customer experience.
Protect Reference Quality Over Rapid Sales
- Prioritize reference experiences because every buyer asks a current user before buying.
- Be willing to pause growth to ensure references will say positive things.
