This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose

AI Partnerships, Ads in ChatGPT, and the "Most Amazing" Super Bowl Bet (516)

13 snips

Jan 23, 2026

This week, a powerhouse duo explores the ambitious partnership between Apple and Google in AI, raising eyebrows about privacy and strategy. They discuss OpenAI's controversial plan to introduce ads in ChatGPT, revealing the implications for user trust and brand experiences. A highlight includes Salesforce teaming up with YouTube star MrBeast for a Super Bowl ad, raising expectations to new heights. Plus, they delve into the rise of AI-generated music and its impact on creativity, alongside praises for nostalgic marketing tactics by brands like Dos Equis.

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INSIGHT

Apple Partners With Google For AI

Apple chose Google’s Gemini as a foundation to power Apple Intelligence and Siri enhancements.
Robert Rose argues this validates Gemini as a market leader and signals pragmatic platform partnerships.

INSIGHT

Ads Coming To Conversational AI

OpenAI will test ads in ChatGPT's free and Go tiers and expand paid access.
Joe Pulizzi and Robert Rose warn ads inside an assistant change trust and conversational dynamics.

ADVICE

Prepare For Private Ad Pilots

Expect ad tests to start privately with select brands before any open marketplace appears.
Plan pilot budgets and brand-safety rules before buying assistant-placed inventory.

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This week on This Old Marketing, Joe and Robert unpack a trio of headlines that perfectly capture the optimism and overconfidence of the AI era.

First, Apple and Google announce a multi-year partnership on AI. Two of the most powerful companies on the planet, joining forces to shape the future of intelligence. What could possibly go wrong?

Then OpenAI confirms that advertising is coming to ChatGPT later this year. The honeymoon phase of AI is officially over, and the business model phase has arrived. Joe and Robert explore what ads inside conversational interfaces really mean for brands, creators, and trust.

Finally, Salesforce steps up to answer MrBeast's call for the "most amazing Super Bowl ad ever" for Super Bowl 2026. When enterprise software meets YouTube spectacle, expectations get set very high. And history suggests that rarely ends quietly.

Marketing Winners:

Dos Equis, for proving that great brand storytelling and humor still cut through, even in an AI-flooded content world.
Breeze Airways, for smart positioning and customer-centric marketing in an industry that desperately needs both.

Rants and Raves:

The continued rise of AI-generated music hitting the charts, raising uncomfortable questions about creativity, authorship, and what "human" even means in popular culture.
A rave for Viktor Frankl's Man's Search for Meaning, and why its lessons about purpose, suffering, and responsibility feel more relevant now than ever in a world optimized for convenience and automation.

As always, the episode ends where This Old Marketing lives best, at the intersection of technology, media, and the timeless human need for meaning, trust, and something real to hold onto.

Subscribe and Follow: Follow Joe Pulizzi and Robert Rose on LinkedIn for insights, hot takes, and weekly updates from the world of content and marketing.

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Get all the show notes: https://www.thisoldmarketing.com/

Get Joe's new book, Burn the Playbook, at http://www.joepulizzi.com/books/burn-the-playbook/ Subscribe to Joe's Newsletter at https://www.joepulizzi.com/signup/.

Get Robert Rose's new book, Valuable Friction, at https://robertrose.net/valuable-friction/ Subscribe to Robert's Newsletter at https://seventhbearlens.substack.com/

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This Old Marketing is part of the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork