While you might be comfortable with the concept: NIHITO (nothing important happens in the office), getting the most out of market visits is challenging. In this episode of Pragmatic Live, Rebecca Kalogeris, VP of marketing for Pragmatic Institute, interviews Joy McCaffrey, product manager at LeaseQuery about her systematic approach to market research.

They discuss:

How to leverage an interview questions library
Capturing quantitative data and qualitative data by utilizing both open-ended and close-ended questions
How to schedule time with customers, non-customers, users and executives
Effective ways to present insights to leadership

Additional Resources
There is a new course update to Market.
This course helps you gain a thorough understanding of your buyers and how they like to buy so you can build the product marketing strategies that deliver results.
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And, the newest course, Insight, provides you with a grounded and actionable approach to incorporating data into product practices and decisions.
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Expert Interview Tactics for Market Research