The Complex Sneakers Podcast Rich Paul Talks NBA Sneaker Deals, Steph Curry's Free Agency, and New Balance Sneaker
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Dec 5, 2025 Rich Paul, legendary sports agent and founder of Klutch Sports, discusses his journey in the sneaker industry. He shares stories about his sneaker hustle growing up, including buying early Jordans and his role in crafting the LeBron 6–8. Paul highlights the importance of cultural relevance in sneaker deals and offers insights on Steph Curry's free agency and brand strategy. He reveals his partnership origins with New Balance, details surrounding his upcoming sneaker release, and emphasizes the need for sustainable business models in athlete-brand collaborations.
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Buying Early Built His Reputation
- Rich Paul bought sample Jordans early by befriending retail staff and paying above retail to secure pairs months before release.
- That early access built his local reputation and helped him learn relationship-building in the sneaker business.
Basketball Shoes Lost Their Market Leadership
- Rich Paul argues basketball shoes no longer lead sneaker culture or sports marketing ROI the way they used to.
- Signature-shoe deals today often serve ego and rarely build sustainable businesses without real sell-through.
Prioritize Selling Over Signature Prestige
- Do focus on selling product before chasing a signature shoe; a SIG means little if it doesn't move units.
- Stay a strong partner and prioritize market demand and price point over vanity placements.