Coffee With Cole: The Digital Writing Podcast

How to Become a LinkedIn Ghostwriter

43 snips
Feb 3, 2025
Unlock the secrets of LinkedIn ghostwriting and discover a lucrative writing career! The discussion covers five easy steps to position yourself, attract ideal clients, and secure ongoing work. Learn how to treat your own experiences as a case study and leverage your network for new opportunities. Get practical tips on pitching in public, the power of follow-ups, and strategies to land your first clients. Perfect for both beginners and those looking to elevate their writing game!
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ADVICE

Define Your Niche

  • Clearly state your expertise in your LinkedIn bio, e.g., "I ghostwrite LinkedIn content for fintech entrepreneurs."
  • This attracts relevant clients and improves your visibility in searches.
ADVICE

Be Your Own Case Study

  • Become your own case study by actively using the services you offer.
  • This demonstrates your expertise and builds credibility.
ADVICE

Network Strategically

  • Identify "leaks" (potential clients) and "faucets" (people who know potential clients) in your network.
  • Don't be afraid to ask for introductions, even from unexpected sources.
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