Marketing School - Digital Marketing and Online Marketing Tips

7 Things to Consider Before You Start Accepting Guest Blogs | Ep. #317

Jun 12, 2017

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In Episode #317, Eric and Neil discuss the 7 things to consider before you start accepting guest blogs. Tune in to learn how you can carefully evaluate your potential guest bloggers so that your website maintains its quality and consistency.

Time Stamped Show Notes:

00:27 – Today’s topic: 7 Things to Consider Before You Start Accepting Guest Blogs
00:35 – First is to make sure that you’re ready to deal with spam
- 00:41 – There are people who will try to sell links on your website, which will get you penalized by Google
- 00:48 – Be sure that whatever you’re accepting, people aren’t shoving in irrelevant links
01:00 – Second is to ask for 3 links to their most impressive articles
- 01:11 – It will give you a quick idea of their writing style
- 01:24 – You still want to add value
01:42 – Make sure that the people are authoritative
- 01:49 – Authoritative people won’t pass junk
- 02:05 – Make sure the content quality stays high
02:10 – Fourth is to ask why they want to do it
02:40 – Fifth is when accepting guest posts, make sure you’re still building a community
- 03:05 – Make rules for these people so there will still be growth
03:40 – Sixth is to ask for a couple of potential article titles and what will be a good fit for the website
- 03:58 – It can be an evaluation point
04:24 – Seventh is you want to keep new and fresh content; run their content on Copyscape to check its authenticity
04:55 – That’s it for today’s episode!

3 Key Points:

Watch out for guest blogs who will try to sell links on your website.
Ask questions that will help you evaluate the guest blogger’s motive and relevancy for your website.
Make sure you’re building a community within your guest blogs and make them adhere to your rules for consistency.