The Importance of Addressing Price Decreases

In this podcast episode, Barrett Thompson, a business solutions consultant, discusses why it is crucial for price professionals and B2B companies to prepare for and address the possibility of price decreases. He emphasizes that while most professionals have focused on managing price increases throughout their careers, it is essential to be prepared for the challenges of sustaining and navigating through industry-wide or global economic downturns. Thompson highlights the importance of being proactive and developing strategies for managing systematic and intelligent price decreases to avoid being caught off guard and to maintain competitiveness.