Understanding the Difference Between Price Decreases and Increases in B2B Pricing Strategies

As input prices rose astronomically, margin leakage followed for many companies. This is because the legacy tools and processes being used to pass through cost changes were completely inadequate to deal with inflationary pressures. Our current wave of volatility - embodied by slowed growth, high interest rates, and potential recession – is applying pressure in the opposite direction. Companies equipped to know where, when, and by how much prices may need to decrease will be in the best position to maintain margins and avoid losing volume.