EP 18: Perversely Unyielding; What is it and Why it Matters? - w/ C-Roc

Mike “C-Roc” Ciorrocco (CEO of People Building, Inc.) is the powerhouse behind the “What Are You Made Of?” movement. C-Roc is a performance coach, author, dynamic public speaker, visionary, and thought leader. He has been featured by Yahoo! Finance as one of the Top Business Leaders to Follow in 2020 and is on a mission to build people. He is driven to Inspire others and he measures his success on how he is able to help others achieve greatness. C-Roc had a fire lit in him at an early age. That fire has ignited him with a fierce desire to compel people to see the greatness inside themselves using past life events to fuel their fire, inciting him to write his debut book, ROCKET FUEL, which is slated for release in February 2021.  

In this episode, Rich and John learn more about how C-Roc is taken his setbacks and turned them into ROCKET FUEL by being Perversely Unyielding about his 10x goals!