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The Startup CPG Podcast
Founder Feature: Katie Lefkowitz of Harken Sweets
Dec 6, 2024
Katie Lefkowitz, founder of Harken Sweets, shares her inspiring journey of creating a better-for-you candy brand infused with superfoods. She discusses how her personal health experiences shaped her product development and led to rapid national distribution. Katie reveals the challenges of scaling a bootstrapped business, managing cash flow, and navigating retail relationships. She offers practical advice for aspiring entrepreneurs, emphasizing the importance of community engagement, persistence, and preparing for future growth and innovation.
34:06
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Quick takeaways
- Katie Lefkowitz's health journey inspired the creation of Harken Sweets, which transforms traditional candy bars into better-for-you options using superfoods.
- The brand's rapid growth to over 4,000 stores in one year highlights the importance of effective marketing strategies and community engagement in the CPG space.
Deep dives
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