10min chapter

The Startup CPG Podcast cover image

Founder Feature: Katie Lefkowitz of Harken Sweets

The Startup CPG Podcast

CHAPTER

Building Retail Relationships for Growth

This chapter dives into the strategic experiences of forging relationships with retailers amidst rapid expansion. It highlights the critical role of product tastings and trade show participation, particularly at Expo West, in gaining retailer traction. Additionally, the discussion emphasizes operational preparedness and in-store promotions as essential elements for securing and maintaining product success on retail shelves.

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