The Town with Matthew Belloni Tubi Takes on YouTube, and a Michael Jackson Movie Update
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Nov 12, 2025 
Anjali Sud, the CEO of Tubi, shares insights on the streaming platform’s journey to profitability and its strategy to attract original creators. She explains Tubi's approach to ad-supported streaming, emphasizing targeted content for fandoms rather than broad hits. The conversation also touches on the platform’s selective choice in live sports and the competition they face from giants like YouTube. Later, Matt updates listeners on the upcoming Michael Jackson biopic, discussing its box office potential and the controversies surrounding it.
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Profitability Through Growth Not Cuts
- Tubi reached profitability by growing revenue and engagement faster than expenses, not by cutting costs.
- Being 100% free and expanding content made its value proposition stronger and drove sustainable margins.
Super Bowl Streaming Win
- Tubi streamed the Super Bowl and attracted 24 million viewers on game day, which served as major marketing.
- The platform retained many viewers by offering red-carpet and culture-focused shoulder content.
Fandom Over Follower Count
- Tubi targets creators with obsessive, engaged fandoms rather than focusing only on top-followed influencers.
- The platform prioritizes fandom fit over follower size to drive deeper retention and cross‑content viewing.