Bloomberg Talks Roblox CEO David Baszucki Talks Growth
Aug 1, 2025
David Baszucki, CEO of Roblox, shares insights into the platform’s explosive growth, boasting over 111 million daily active users. He discusses the importance of engaging content, including viral experiences, in driving user engagement. Baszucki highlights unique revenue opportunities for developers through innovative revenue-sharing models and brand partnerships. He also emphasizes Roblox's commitment to user safety and adapting to evolving regulations, showcasing the platform's strategic vision for future expansion.
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Expansive Growth Through Creativity
- Roblox's growth is fueled by new, creative, viral experiences like Grow a Garden and others with over 10 million daily active users.
- The platform aims to capture 10% of the global gaming content market, currently at about 3%.
Advertising’s Growing Role
- Advertising is an emerging but important revenue stream on Roblox, mostly targeting older users.
- Although current bookings growth is driven by Robux spending, advertising will significantly contribute when Roblox reaches 10% global gaming market share.
Leveraging IP for Engagement
- Roblox connects popular IP brands like NFL, Stranger Things, and Squid Game with creators to enable engaging branded experiences.
- This approach creates a win-win for brands and developers by driving engagement and innovation.