How I Made it in Marketing Entrepreneurial Resilience: Many of the day-to-day annoyances that inspired him to sell, he actually missed after he sold (episode #78)
Running a marketing department or agency can feel a bit like being in that Jay-Z song.
And I gotta admit, sometimes I feel overwhelmed by 99 problems that come my way.
So I appreciate the ray of sunshine who is my next guest, who reminds us that ‘Solving problems for people is a privilege, not a burden.’
To hear the story behind that lesson, along with many more lesson-filled stories, I talked to Rich Davis, Founder and Chief Creative Officer, ThinkSpark (https://thinksparkinc.com/).
In five years, ThinkSpark has grown its gross revenue from $600,000 to a projected $6 million for 2023. Davis leads a team of 15 at ThinksSpark.
Stories (with lessons) about what he made in marketing
Some lessons from Davis that emerged in our discussion:
- Many of the day-to-day annoyances that inspired him to sell, he actually missed after he sold
- Most clients would rather have passion vs perfection
- Don’t look at delegating as a task
- Be true to your brand
- Let others talk first. Always let them finish their thoughts. Leadership can be more about listening than talking.
- Solving problems for people is a privilege, not a burden
- You can’t please everyone
Related content discussed in this episode
Get the power of 10,000 marketing experiments. Play with MECLABS AI at MECLABS.com/AI (MECLABS is the parent organization of MarketingSherpa).
Copywriting and Value Proposition: Unleashing the power of compelling copy (https://sherpablog.marketingsherpa.com/copywriting/copywriting/)
Servant Leadership in Marketing: We are only as good as how we handle humbling moments (podcast episode #54) (https://www.marketingsherpa.com/article/interview/servant-leadership)
“Authenticity” vs. “Professionalism”: Should you be your authentic self in your brand’s content and marketing? Or must you adhere to certain strictures considered “professional” in your industry? (https://www.marketingsherpa.com/article/case-study/authenticity)
Marketing Leadership: Embracing questions and overcoming pretense (podcast episode #74) (https://www.marketingsherpa.com/article/interview/marketing-leadership-podcast)
Customer Service Chart: How likely customers are to let your brand fix its mistakes (https://www.marketingsherpa.com/article/chart/how-likely-customers-let-brand-fix-mistakes)
Customer Loyalty Chart: Just how big of an effect does customer satisfaction have on loyalty? (https://www.marketingsherpa.com/article/chart/loyalty-effect-customer-satisfaction)
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