VinePair Podcast Have Celebrity RTDs Already Jumped the Shark?
May 19, 2023
Exploring the emergence of celebrity bottled and canned cocktails, questioning authenticity and motives behind products like J.Lo's Delola line and Neil Patrick Harris's espresso martini. Discussing the challenges celebrities face in the Ready-to-Drink beverage market, including difficulties in marketing and establishing a presence in bars. Will NPH come talk with us about his espresso martini?
Chapters
Transcript
Episode notes
1 2 3 4 5
Introduction
00:00 • 2min
Reflections on Past Episodes and a Commentary on Natural Wine in Succession
02:03 • 2min
Exploring Celebrity Involvement in Bottled and Canned Cocktails
03:37 • 3min
Challenges and Trends in Celebrity RTDs
06:44 • 20min
Acknowledgments and Credits for Production Team
26:36 • 2min