Have Celebrity RTDs Already Jumped the Shark?
VinePair Podcast
00:00
Challenges and Trends in Celebrity RTDs
Exploring the challenges celebrities face in the Ready-to-Drink beverage market, including difficulties in marketing and establishing a presence in bars. The chapter highlights the importance of unique selling points, consumer loyalty, and on-premise presence for long-term success. It questions the sustainability of celebrity RTDs, considering them as potential vanity projects with uncertain viability.
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Transcript
