What in the World How did New York’s mayor-elect Mamdani win over young people?
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Nov 7, 2025 Nathalia Jimenez, a BBC reporter in New York, shares insights on Zohran Mamdani's historic mayoral win. Mamdani's unique background as a young Muslim from Uganda captivates a generation. His viral campaign strategies, like jumping into the sea in a suit, resonate with Gen Z. Nathalia highlights how his blend of authenticity and culture engages young voters and sparks global interest. She discusses critics’ views on his experience and the lessons other politicians can learn from his approach to community engagement.
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Global Appeal Through Identity
- Zohran Mamdani’s identity and youth gave him wide appeal beyond NYC, resonating with immigrants and Gen Z globally.
- His story—born in Uganda, Muslim, 34—made international audiences say “he’s my mayor.”
From Housing Counselor To Rapper-Turned-Politician
- Mamdani worked as a housing counselor helping low-income homeowners fight foreclosures before entering politics.
- He also released rap tracks as "Mr. Cardamom" and shifted to politics in 2020 when he ran for state assembly.
Affordability As A Universal Rallying Point
- Mamdani focused on affordability issues — rent freezes, affordable housing, cheaper food and fare-free buses — that directly target young voters' struggles.
- These universal cost-of-living themes helped his message travel beyond New York.