Content and Conversation: Organic Growth Insights from Siege Media Made In CEO Chip Malt: Building SEO Strategies From the Ground Up
Apr 25, 2023
42:19
Show Notes:
- 00:08: Welcome, Chip Malt, CEO of Made In
- 00:35: The details of Made In’s content strategy
- 4:33: How do you quantify the worth of your assets?
- 7:10: Why Chip pursued education and research first
- 7:50: How long did it take to feel traction from your SEO investment?
- 13:48: Made In’s content and A/B tests
- 10:02: The evolution of Made In’s blog design
- 19:05: How to incorporate shopping experiences into content
- 22:00: Using email for content distribution
- 25:05: How Made In used original photography to their advantage
- 27:22: Does AI have a place in Made In’s content development?
- 30:19: What’s next for Made In?
- 31:40: The structure of Made In’s content team
- 34:44: How Made In sets goals
- 38:15: Chip’s cooking tips
Show Links:
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