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#59: How this AI-powered duo found PMF by building 3 products in 9 months | Andy Keil & Kyle Ledbetter

May 26, 2025
In a fascinating discussion, Kyle Ledbetter and Andy Keil, co-founders of Dreambase, share their journey of creating three AI-driven products in just nine months without formal engineering backgrounds. They delve into their innovative prototyping methods, emphasizing collaboration and rapid user feedback, which allowed them to validate concepts quickly. The duo also explores how AI democratizes product development, challenges the reliance on technical co-founders, and enhances efficiency through unique workflows and database design, highlighting the transformative power of technology.
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ANECDOTE

Non-engineers build with AI

  • Kyle and Andy planned to have hired engineers but ended up building alone as AI tools improved rapidly.
  • They moved from cobbling ChatGPT outputs to launching real products without traditional engineering teams.
INSIGHT

Database-first product design

  • Starting product design from a database schema helps clarify core functionality early in the process.
  • It lets creators focus on data relationships before UI, reversing the usual wireframe-first approach.
ADVICE

Master detailed AI prompting

  • Write highly detailed, specific prompts for design using established UI frameworks and exact color palettes.
  • Treat AI prompting like a conversation to get tailored, high-quality outputs rather than quick commands.
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