First Things THRST E029 - Build Your Personal Brand From SCRATCH | Matt Gray
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Jan 7, 2024 
Matt Gray, a serial entrepreneur with three thriving businesses, discusses topics such as content creation, cannabis advocacy, finding purpose, coding, work-life balance, and motivation. He shares his journey from building an educational platform to overcoming legal challenges and transitioning to Founder OS. They also touch on the individual differences in how cannabis affects people and the benefits of relocating and surrounding oneself with different people. Additionally, they discuss video editing for on-camera presence, setting achievable goals, morning routines, and hacks for optimal performance and well-being.
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From Coding Student To Exited Founder
- At 21 Matt Gray built BitMaker, a coding school that trained 2,000+ engineers and was later acquired by General Assembly.
- The school placed 90% of graduates within a month and launched Matt into startup building and travel.
Legal Threat Nearly Shut BitMaker
- Matt nearly faced a $1M fine and jail when regulators labelled BitMaker an unregistered private career college.
- He rallied 3,000 emails and high-profile supporters to get an exemption and keep the school open.
Batch Content To Avoid Burnout
- Batch content creation so vacations don't force you into the hamster wheel of daily posting.
- Use concentrated shoot days to cover 30–60 days of publishing and preserve presence during travel.