E029 - Build Your Personal Brand From SCRATCH | Matt Gray
Jan 7, 2024
02:00:47
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Matt Gray, a serial entrepreneur with three thriving businesses, discusses topics such as content creation, cannabis advocacy, finding purpose, coding, work-life balance, and motivation. He shares his journey from building an educational platform to overcoming legal challenges and transitioning to Founder OS. They also touch on the individual differences in how cannabis affects people and the benefits of relocating and surrounding oneself with different people. Additionally, they discuss video editing for on-camera presence, setting achievable goals, morning routines, and hacks for optimal performance and well-being.
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Quick takeaways
Herb aims to change the way the world uses cannabis by building the largest and most engaged cannabis community.
Legal regulations pose challenges for the cannabis industry, with strict packaging in Canada and federal illegality in the US, but Herb adapts and thrives regardless.
Finding one's passion and building a business around it is crucial, along with patience in hiring and company growth.
Personal branding alongside a business brand is powerful, attracting talent and facilitating business growth.
Automation and building lean teams with efficient systems are important for smooth operations and growth, avoiding chaos as the company expands.
Deep dives
Building a Cannabis Community
Herb's mission is to change the way the world uses cannabis. By focusing on building the largest and most engaged cannabis community, Herb aims to help cannabis brands navigate the challenges of advertising and create brand awareness.
Overcoming Legal Hurdles
The podcast episode discusses the challenges faced by the cannabis industry due to varying legal regulations. In Canada, where cannabis is legal, strict packaging regulations hamper brand development. However, in the US, cannabis remains illegal at the federal level, making advertising and marketing difficult. Herb aims to adapt and thrive regardless of legal changes.
Founder's Journey and Lessons Learned
The podcast episode delves into Matt Gray's entrepreneurial journey, including his experience starting a coding school called BitMaker and later selling it. Gray emphasizes the importance of finding one's true passion and building a business around it. He also highlights the challenges of hiring and the need for patience in building a successful company.
The Power of Personal Branding
Gray discusses the significance of personal branding in entrepreneurship. He believes that every company should be a media company and emphasizes the leverage gained by building a personal brand alongside a business brand. Gray shares his own experience with personal branding and how it has helped him attract talented individuals and grow his businesses.
Automation and Building Lean Teams
The speaker emphasizes the importance of automation and building lean teams in today's business landscape. Instead of hiring for every task, the speaker suggests considering automation options and outsourcing to contractors or specialists. Building a lean team with conscious roles and efficient systems is essential to avoid chaos as the company grows. The quote by James Clear, 'You don't rise to the level of your goals, you fall to the level of your systems,' underscores the significance of having solid systems in place for smooth operations as a company expands.
The Power of Audience and Content Repurposing
The podcast discusses the power of building a strong audience and repurposing content across different platforms. LinkedIn is highlighted as an effective platform for engagement and generating loyal subscribers. The speaker shares the strategy of creating pillar content and then repurposing it in various ways, such as short form tweets, newsletters, YouTube videos, and LinkedIn posts. The focus is on leveraging content to maximize reach and engagement, as well as building an audience that can support business success by reducing reliance on paid advertisements.
Growing a Business, Delegating Tasks, and Increasing Leverage
The episode explores strategies for growing a business, delegating tasks, and increasing personal leverage. The speaker emphasizes the importance of knowing one's ambitious hourly rate and gradually eliminating low-value tasks from one's plate. By documenting and delegating tasks below one's hourly rate, entrepreneurs can elevate themselves and focus on high-value activities. Additionally, the speaker highlights the significance of health and consistent habits, recommending the Streaks app to track and build positive daily routines. Overall, the episode emphasizes the importance of optimizing personal productivity and focusing on high-leverage activities to drive success.
Morning Routine and Productivity
Having a morning routine is not necessary for success, as different people have different preferences and routines. However, establishing a morning routine can help to create a sense of control and set a successful tone for the day. The speaker emphasizes the importance of clarity and organization the night before, ranking the key tasks to be accomplished the following day. They also prioritize deep work and personal activities in the morning, without scheduling any meetings until the afternoon. The speaker finds this routine beneficial, as it allows for focused work and a peaceful start to the day.
Benefits of Changing Environments
The speaker discusses the benefits of relocating and experiencing different environments. They share their own experience of being a nomad for the past 11-12 years and finding a home base in Dubai. They highlight the importance of being in an environment that aligns with one's goals and values, as well as surrounding oneself with like-minded and inspiring individuals. The speaker also emphasizes the value of slowing down and settling into a new place, rather than continuously moving around. They suggest that living in different places can be a transformative experience and provide valuable personal and professional growth.
Matt Gray is a serial entrepreneur with a track record of establishing three thriving businesses, a community of 14 million members and building teams of over 50 individuals. His primary venture is Herb, recognised as the world’s most reliable cannabis community, attracting investment from the likes of Joe Montana and the CEO of Shopify. Matt has leveraged his platform to advocate the physical and mental benefits of cannabis and other natural alterantives, aiming to promote healthier alternatives to pharmaceuticals. Matt is also the Founder & CEO of Founder OS. Helping founders grow their online businesses with proven systems, organic content, and predictable lead engines. Matt’s mission is to help 100 million founders accomplish their dreams with proven systems. Founder OS is the greatest founder education and community experience in the world. For more info on Matt, check the links below.
» Topics Content creation Marketing & business development Cannabis & CBD Testosterone & hormones Finding your purpose Coding & AI Health & fitness Work-life balance Motivation & inspiration
