The Information's TITV Qualtrics’ $6.75B Acquisition, E-comm Startup Revival, Reflection AI Raises $2B | Oct 10, 2025
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Oct 10, 2025 Zig Serafin, CEO of Qualtrics, shares insights on their $6.75 billion acquisition of Press Ganey Forsta, emphasizing healthcare analytics and AI strategies. Misha Laskin, CEO of Reflection AI, discusses their $2 billion funding round, exploring the advantages of open AI models for enterprises. Meanwhile, Aaron Dignan reflects on winding down his AI startup Plum, addressing the challenges of market timing and monetization. The episode also delves into the revival of e-commerce, highlighting successful new brands and evolving strategies in a shifting landscape.
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AI Adoption Drives Measurable Business Impact
- Qualtrics sees AI adoption driving real business impact across customers and industries.
- Purpose-built, domain-specific AI delivers better experiences and measurable returns.
Acquisition Focused On Product Expertise
- Qualtrics acquired Press Ganey Forsta to combine healthcare analytics expertise with its AI platform.
- The deal focuses on product and domain expertise to improve patient outcomes, not just customer-share gains.
Leverage Private Ownership For Long-Term Bets
- Use private ownership to make long-term investments in R&D and global scaling.
- Leverage patient private-equity partners to pursue legacy-building initiatives rather than short-term cuts.